Two Superheroes from the Corporate World

Fond of watching superhero movies full of supernatural powers and miraculous script? Ever wonder where from these writers get the idea of a strong powerful man who can do almost everything to save mankind from some disastrous situation or brutal monster. These superheroes sacrifice their love for lady over their duty. For all those who love supernatural characters, have patience! Let us tell you the real life counterparts of these characters from the Corporate World.

Reed Hasting as Flash

Our first superhero Flash, of DC comics Universe, has a real life imposition of Reed Hasting. Reed was born in Boston MA, aged 53 and had been CEO of Netflix since 1999. The stock price performance of the company under his regime is 4307%. Netflix Inc – NFLX is a popular internet Television Company incorporated in 1998. This company was formed by Reed after he got furious for paying heavy amount of late fees as a rent for film. Company started off as a film rental service with low rates of DVD and videos mail delivering. Reed reaped the benefits of growth in internet and broadband by expanding business and offering online streaming. It went public in 2002. In 2011 company was struck with extensive criticism by its customers due to hike in prices for subscribers. The increase in price was a result of splitting Online streaming segment from DVD rental segment.

Howard Schultz as Green Lantern

This guy started his career as a salesman and was hired by Starbucks in 1981. Howard Schultz is 60 years, born in Brooklyn, NY and completed his studies from Northern Michigan University.

Having aptitude of doing great business, Schultz was impressed by coffee bars in Europe and suggested the management of Starbucks to follow the trend. His idea was rejected by the company and he quit establishing his own coffee bar with the name of II Giornale. Later with the help of few investors he took off the Starbucks and merged it with his own company. With its reins in hands of Schultz, Starbucks flourished vigorously. 90’s decade was the time when Starbuck was known as a famous brand with its presence on international level. Schultz resigned in 2000 and rejoined Starbucks in 2008 as a President and CEO of Starbucks because company reported great loss and decline in brand recognition in his absence. Turnaround strategy of Starbucks formed by the Schultz was shutting off some of the stores as they were difficult to manage. He chose some of the strategic international location for Starbucks. The competitive edge of the company is it’s owning of its all the stores instead of franchising them. In his regime Starbucks stock returns were 322%.